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It’s not about winning: Improving the Sabres’ game experience at First Niagara Center

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There’s been a lot on this blog about things that don’t happen on the ice. Not everything you do as a Sabres fan is about the roster and the final score. Sports is more than that. It’s a cultural thing. It’s an experience.

Being a fan is a visceral, and it’s a huge investment both emotionally and financially to walk into First Niagara Center on a regular basis. You want to want to be there. You want to feel like you’re missing out if you’re not, like the investment is worth it.

I’ve talked (at times, ad nauseam) about things like game presentation, social media and marketing, not only because of my sports business background, but because to me, and every other fan, that stuff matters. Usually it’s fairly simple things, like not sticking a blooper reel on the scoreboard in a tight game, or playing songs during stoppages that will help set or reset the tone, or wanting a twitter account that doesn’t feel like it’s run by a teenage fan-boy/fan-girl. Simple things that, if addressed and optimized, can incrementally improve the overall experience, getting people more engaged and making the arena a better place to be.

Before this blog goes dormant, I want to put this wish-list out there. Some of these things may have been discussed, some of them may have not permeated the groupthink at First Niagara Center. Either way, I’m a season ticket holder (likely, for life) and the inherent value of being there for a game means something. It should.

This isn’t meant to be some sort of takedown or exposé on what the organization does wrong. This will get read by Sabres employees (Hey guys! Thanks for blocking me on twitter for no good reason! It’s still really dumb!) and I’m hoping what’s said doesn’t get taken personally or as an insult. This is just sort of a plea/roadmap for improvement that I want to put out there before I go away.

So, put on the coffee. Here’s a few things the Sabres can do around the arena to make it a better place to be. Read the rest of this entry

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